Link Up with LinkedIn

 Link Up Your Health with LinkedIn

Viewed as the professional or business sibling of Facebook, LinkedIn is a great tool for health professionals and health organizations seeking to expand their companies. With currently over 300+ million users online, LinkedIn can supplements an organization by providing information across the professional network and "linking up" or connecting with other professionals and organizations across the world.The concept of linking up with people online has a different take with this social network. LinkedIn allows people who are searching for employment, contracts, internships, and the like there of to use their "links" to expose their expertise as well as get discovered by companies and organizations. 

LinkedIn for health professionals and health organizations is a great tool to use because it will allow you to expand your horizons of opportunities, but also allows for information to be passed on in a more professional manner. There are over 1.5 million health organizations and professionals using LinkedIn with many groups being endorsed by the MHA Degree Organization.


Health Organizations and professionals can employ this technology through a variety of ways. First and foremost, you 
 will need to begin and build your company page. This allows you to provide the organization's name, missions and other information. You will also need to begin sharing information about your products and/or services you are offering. Delegating overseers of certain areas of the technology is crucial to a successful outcome of LinkedIn. Success means flourishing new connections, ample opportunities and endorsements by larger or "big name" organizations as well as reaching out to the consumer/people you're targeting. As with any social network, it is extremely important to make sure the consumer feels that you as a health organization cares about their well-being. 

Cody's Corner

Tips for using LinkedIn Effectively

• Get everyone involved in your organization online with LinkedIn! 
• You organization will have increased visibility
• You can delegate ambassadors for your organization
• You can build trust amongst you and your members

• Connect
• Get to know fellow organizations that are in the same boat as you.
• Determine their goals and work together 
• Become connected with larger organizations that can take you under their wing and show you the ropes. 
•  Evaluate
• In this case you should monitor how well LinkedIn is working and what isn't working.
• Tracking where your consumers click and what type of information they respond most frequently too. 
• This will provide you with data on what to keep posting or what to retract from posting.

 

World Health Organization

 A perfect example of a health organization successfully utilizing LinkedIn is the World Health Organization or WHO. Scrolling through there profile, the first thing a user will notice is that they post regularly, mostly daily, and often a few days apart. However, their use of LinkedIn is not stagnant. Among clicking around the profile, LinkedIn shows the user how they are connected to the organization based on Links. This is where once again, linking up with people and organizations is very important! The Organization also has their other websites and social media sites like Twitter, Facebook, Google+ and Instagram linked in their about section. This makes it easy for users to simply click and go to a new social media page instead of having to use a search engine! People are all about convenience! 

As with many other social networks, there are positives and negatives to each. LinkedIn seems to have a grasp on successfully connecting people and organizations. LinkedIn also helps people find many opportunities and promote different products and ideas. Remaining knowledgeable about your goal, connecting and interacting with the LinkedIn community and evaluating what is and isn't working, you should find a prodigious amount of success for your organization when utilizing LinkedIn. 


Have a happy, and health day!
-Cody